Online advertising is basically online marketing. There are many ways you can advertise your business online and it is important to test different things in order to find out what works best for you. You can advertise your business by first of all having a website. It is good if your website contains a blog with SEO-optimized copy that is updated continuously with new posts. That is good for Google ranking.  You can also advertise through social media, by boosting your posts on Facebook and Instagram. You can use Google Adwords for Pay Per Click or Keyword advertising as well as for banners and display advertising. 

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